September 21, 2016
Under: Business | News | Public relations
This week Donald Trump Junior tweeted as follows: “If I had a bowl of Skittles and I told you just three would kill you, would you take a handful? That’s our Syrian refugee problem.” Predictably this caused a media backlash, and Wrigley, the company behind Skittles, felt obliged to respond. Getting the sentiment of that […]
March 14, 2014
Under: Business | Language | Marketing | Media | News | Random thoughts
Heard of Spritz? It’s a new app enabling people to read content quickly. It moves the words, so your eye can stay in the same place – and it works. Even the basic demo takes you to 40% faster than a typical reading speed, and in tests people have gone faster still. It’s a particularly […]
February 13, 2014
Under: Blog | Business | Language | Random thoughts
Well, it’s nearly Valentine’s Day. I’ve been too busy for too long to give any attention to blogging, but hey, you have to make time for special occasions, and this is one such. So I thought I’d celebrate the day with a few love poems in different styles. In verse as in my working life, […]
August 16, 2013
Here’s a recent project. A bit different, this one – and I’m doing more work on it today for Phase 2…
June 24, 2013
Under: Business | Random thoughts
I get such great variety in my work. Today I’m writing corporate car bumper stickers. Fabulous!
January 25, 2013
Under: Business | Public relations
There are plenty of questions or skills companies consider important when they’re looking for a PR agency. Sometimes, they’re wrong, or at least not completely right (see Part One); and sometimes, they’re right, or mostly right (see Part Two). But in this, the last post on this subject, I’m going to suggest some areas companies […]
January 23, 2013
Under: Business | Public relations
In my previous post, I covered questions client companies ask PR companies that tend not to be too useful, at least in my opinion. In this one, I’m looking at what seem to me to be their better questions. One of them is ‘Can you demonstrate relevant experience?’ This is not like demonstrating excellent media […]
January 21, 2013
Under: Business | Public relations
I was in PR for a good many years, but because I was always in agency PR rather than in-house, I’ve never been on the receiving end of a pitch. If I’ve never sat on the other side of the table, how can I give advice to the people who have? I’d say it’s because […]
December 07, 2012
Under: Business | Marketing | Media | News | Public relations
It’s a good question – and I’m allowed to say so because it’s not mine. The PR company WPR has been mulling it over. Why? Because of changing times, really. In particular, the availability of information online is changing the way we as readers consume it – and that, in turn, is changing business models, […]
November 23, 2012
Under: Business | Marketing | News | Random thoughts
Columbia Records is 125 years old this year. No, really. And to mark the anniversary, Sean Wilentz has written a book called ‘360 Sound: The Columbia Records Story.’ In an interview, Wilentz said, “There’s so much music out there. Labels sort it out for you – they’re the gatekeepers – and Columbia is still one […]