Rober Fenner

September 21, 2016

A perfect corporate response

Under: Business | News | Public relations

This week Donald Trump Junior tweeted as follows: “If I had a bowl of Skittles and I told you just three would kill you, would you take a handful? That’s our Syrian refugee problem.” Predictably this caused a media backlash, and Wrigley, the company behind Skittles, felt obliged to respond. Getting the sentiment of that […]

Rober Fenner

March 14, 2014

Speed reading

Under: Business | Language | Marketing | Media | News | Random thoughts

Heard of Spritz? It’s a new app enabling people to read content quickly. It moves the words, so your eye can stay in the same place – and it works. Even the basic demo takes you to 40% faster than a typical reading speed, and in tests people have gone faster still. It’s a particularly […]

Rober Fenner

February 13, 2014

Love poems to my clients

Under: Blog | Business | Language | Random thoughts

Well, it’s nearly Valentine’s Day. I’ve been too busy for too long to give any attention to blogging, but hey, you have to make time for special occasions, and this is one such. So I thought I’d celebrate the day with a few love poems in different styles. In verse as in my working life, […]

Rober Fenner

August 16, 2013

Work in progress

Under: Business | News

Here’s a recent project. A bit different, this one – and I’m doing more work on it today for Phase 2…

Rober Fenner

January 25, 2013

How to choose a PR company – Part Three

Under: Business | Public relations

There are plenty of questions or skills companies consider important when they’re looking for a PR agency. Sometimes, they’re wrong, or at least not completely right (see Part One); and sometimes, they’re right, or mostly right (see Part Two). But in this, the last post on this subject, I’m going to suggest some areas companies […]

Rober Fenner

January 23, 2013

How to choose a PR company – Part Two

Under: Business | Public relations

In my previous post, I covered questions client companies ask PR companies that tend not to be too useful, at least in my opinion. In this one, I’m looking at what seem to me to be their better questions. One of them is ‘Can you demonstrate relevant experience?’ This is not like demonstrating excellent media […]

Rober Fenner

January 21, 2013

How to choose a PR company – Part One

Under: Business | Public relations

I was in PR for a good many years, but because I was always in agency PR rather than in-house, I’ve never been on the receiving end of a pitch. If I’ve never sat on the other side of the table, how can I give advice to the people who have? I’d say it’s because […]

Rober Fenner

December 07, 2012

Do trade magazines have a future?

Under: Business | Marketing | Media | News | Public relations

It’s a good question – and I’m allowed to say so because it’s not mine. The PR company WPR has been mulling it over. Why? Because of changing times, really. In particular, the availability of information online is changing the way we as readers consume it – and that, in turn, is changing business models, […]

Rober Fenner

November 23, 2012

The upside – and the flipside – of brand

Under: Business | Marketing | News | Random thoughts

Columbia Records is 125 years old this year. No, really. And to mark the anniversary, Sean Wilentz has written a book called ‘360 Sound: The Columbia Records Story.’ In an interview, Wilentz said, “There’s so much music out there. Labels sort it out for you – they’re the gatekeepers – and Columbia is still one […]