Rober Fenner

July 02, 2018

Writing for the web

Under: Design | Training

I spend much of my time writing blog posts for others, and very little writing them for myself. Bad. As The Donald would say. But I’m breaking radio silence to report that tomorrow evening I’ll be giving a talk in Bristol on writing for the web at our friendly local Bristol WordPress People meeting. All […]

Rober Fenner

October 10, 2012

Lorem ipsum

Under: Design | Language | Random thoughts | Training

I had occasion last week to use some ‘lorem ipsum.’ You may know what this is, but anyway, it’s the term used to denote placeholder text in a design. Normally, it indicates where the body copy is to go. It’s called ‘Lorem ipsum’ because at some point in the past, someone used a passage from […]

Rober Fenner

September 24, 2012

I thought we might get past all this…

Under: Design | Language | Marketing

… but we never will. I refer to lazy tropes in marketing language – specifically, the use of cheesy archaic language, clichés and, worst of all, alliteration. Check this out… Cheesy archaic language? See right-hand packet: ‘entwine’. For crying out loud. Clichés? Right hand-packet again: ‘silky smooth’. Oh, please. Alliteration?  Left-hand: ‘tangy treats’ and ‘ridiculously […]

Rober Fenner

September 12, 2012

What’s wrong with this picture?

Under: Design | Language | Random thoughts

Pretty much everything. Take a look: The headline is wasted. There’s no introductory text to explain the nature of these awards. A single sentence would have been enough. There are several different categories, plonked on the page without preamble, running on from one to the other. Bulleting them in box copy would have been both […]

Rober Fenner

May 25, 2012

Double act

Under: Design

A few years back I went on a three-day screenplay-writing course run by the legendary Robert McKee. He said compared to direction, cinematography and so forth, screenwriting was sometimes regarded as the poor relation in movie-making. Did he complain bitterly about it? No. The point, he said, isn’t that the writer is the be-all and […]