Blog

Rober Fenner

September 21, 2016

A perfect corporate response

Under: Business | News | Public relations

This week Donald Trump Junior tweeted as follows: “If I had a bowl of Skittles and I told you just three would kill you, would you take a handful? That’s our Syrian refugee problem.” Predictably this caused a media backlash, and Wrigley, the company behind Skittles, felt obliged to respond. Getting the sentiment of that […]

Rober Fenner

January 25, 2013

How to choose a PR company – Part Three

Under: Business | Public relations

There are plenty of questions or skills companies consider important when they’re looking for a PR agency. Sometimes, they’re wrong, or at least not completely right (see Part One); and sometimes, they’re right, or mostly right (see Part Two). But in this, the last post on this subject, I’m going to suggest some areas companies […]

Rober Fenner

January 23, 2013

How to choose a PR company – Part Two

Under: Business | Public relations

In my previous post, I covered questions client companies ask PR companies that tend not to be too useful, at least in my opinion. In this one, I’m looking at what seem to me to be their better questions. One of them is ‘Can you demonstrate relevant experience?’ This is not like demonstrating excellent media […]

Rober Fenner

January 21, 2013

How to choose a PR company – Part One

Under: Business | Public relations

I was in PR for a good many years, but because I was always in agency PR rather than in-house, I’ve never been on the receiving end of a pitch. If I’ve never sat on the other side of the table, how can I give advice to the people who have? I’d say it’s because […]

Rober Fenner

December 21, 2012

PR and George Entwistle’s payoff

Under: Media | News | Public relations

On the Today Programme on Radio 4 yesterday morning, Lord Patten defended the £450,000 payoff given to George Entwistle when he stood down as Director-General of the BBC in the wake of the Jimmy Savile story. He said they’d taken legal advice, and it would be less costly to the BBC and hence to the […]

Rober Fenner

December 12, 2012

PR and the Church

Under: News | Public relations | Random thoughts

Yesterday official census figures were published showing the proportion of English people claiming no religious affiliation has risen over the last ten years from 15% to 25%, and the proportion of Christians has dropped from 72% to 59% over the same period. And that was the same day the Government announced it wasn’t going to […]

Rober Fenner

December 10, 2012

PR, HR and the Royal nurse

Under: News | Public relations | Random thoughts

The names of two Australian journalists who made the prank phone call to the King Edward VII’s Hospital in London are mud. It’s so straightforward. Mel Greig and Michael Christian did a thoughtless thing, and someone died. Everyone is after them now. But I have to say I thought the parent company of the radio […]

Rober Fenner

December 07, 2012

Do trade magazines have a future?

Under: Business | Marketing | Media | News | Public relations

It’s a good question – and I’m allowed to say so because it’s not mine. The PR company WPR has been mulling it over. Why? Because of changing times, really. In particular, the availability of information online is changing the way we as readers consume it – and that, in turn, is changing business models, […]

Rober Fenner

October 05, 2012

DIY PR: post-mortem

Under: Business | Public relations | Training

The presentation I gave at our Chamber of Commerce on Wednesday was a first for me. I’ve led media training sessions before, and I’ve also led training sessions on writing press releases, and on articles and case studies, and writing for the web, and on PR in general. But I’ve never tried to do a […]

Rober Fenner

October 03, 2012

DIY PR

Under: Public relations | Training

Today, and possibly by the time y’all read this, I’m going to have delivered what the Bristol Chamber of Commerce is kindly calling a masterclass in DIY PR. See http://www.businesswest.co.uk/events/2012/10/03/bristol-chamber-of-commerce-diy-pr-masterclass-with-robert-fenner As I’ve noted here before, most small, local businesses can’t afford to use a PR company, or to hire their own in-house PR people. But they […]